Light Teams With SoBe Lizards in Ad to Introduce New Zero-Calorie SoBe Lifewater Flavors
PURCHASE, N.Y., Jan. 30 /PRNewswire/ -- Who says 300-pound offensive lineman can't dance? Just a year after supermodel Naomi Campbell strutted her stuff for SoBe Lifewater in a highly-memorable Super Bowl ad, it's time to take center stage during the big game.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090130/NY65263 )
A special, 15-second 2-D spot featuring Matt Light and the ubiquitous SoBe lizards will hit the air during the fourth quarter and feature SoBe Lifewater's new line of naturally-sweetened zero-calorie beverages.
The commercial will follow another anticipated SoBe spot, a 3-D Super Bowl commercial starring Light, Ray Lewis and Justin Tuck which will debut immediately following the second quarter as part of the first-ever all 3-D advertising pod. It will mark the first-ever Super Bowl ad crossover event -- with the SoBe lizards sharing the screen with characters from the upcoming DreamWorks Animation film, "Monsters vs. Aliens," which will be showcased in the pod's lead-off spot.
SoBe also recently launched the enhanced water category's first-ever zero-calorie naturally-sweetened line. Three new delicious SoBe Lifewater flavors, Black and Blue Berry, Fuji Apple Pear and Yumberry Pomegranate, will help redefine the category as the first beverages in the U.S. market to feature the groundbreaking all natural zero calorie sweetener, PureVia(TM), made from a highly pure extract of the Stevia plant leaf. Additionally, each will be infused with a mix of antioxidant vitamins C & E, essential B vitamins and a unique blend of herbal ingredients.
Along with SoBe Lifewater, PepsiCo has the nation's most comprehensive hydration portfolio, including category-leading products under the Gatorade, Propel and Aquafina trademarks. Building upon the company's non-carbonated beverage advantage, PepsiCo will continue to focus on its entire hydration portfolio throughout the year.
To further experience SoBe Lifewater, visit: www.sobelieve.com
