America's Leader in Outdoor TV Kicks off Campaign with $250,000 Advertising Grant and Offers NMMA Members Exclusive Discounted Ad Rates to Reach Target Audiences
TEMECULA, Calif., Feb. 11 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, announced today an innovative agreement with National Marine Manufacturers Association (NMMA) to promote the benefits of the boating lifestyle while supporting the marine industry. The network will jumpstart the campaign with a $250,000 grant of television and online advertising for the recreational boating industry's "Discover Boating" program.
Outdoor Channel will begin the initiative at NMMA's Miami International Boat Show and Strictly Sail on Feb. 12-16, offering NMMA members an exclusive discount on television and online advertising. For every ad purchased in 2009 by a NMMA member with a budget of $50,000 or more, Outdoor Channel will provide the member with a 100 percent match in free advertising.
The network will also donate ten percent of the value of the member's advertising purchase toward the industry's "Discover Boating" advertising campaign. As a result, NMMA members purchasing advertising with Outdoor Channel will be able to double their advertising buy while helping to further "Discover Boating" advertising.
"This is an innovative program designed to support the marine industry in this current economic climate," said Greg Harrigan, SVP of Advertising Sales at Outdoor Channel. "We offer NMMA and its members an ideal vehicle to reach their target audience at a discounted rate with the value-added bonus of raising awareness of the benefits of boating to support the industry as a whole."
NMMA is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in North America. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
In addition to producing the annual Miami International Boat Show, NMMA manages the industry's "Discover Boating" public awareness campaign which supports the recreational marine industry by promoting boating's benefits, affordability and accessibility. More information is available at www.discoverboating.com.
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.
